Bounce Test.

Give it the page

A URL if the tool can fetch it, or a screenshot of the top of the page plus its text, or the text only, in which case the phone verdict is marked as a guess. If the fetch fails or shows a cookie wall, it asks for a screenshot. It also asks what the company sells, who the ideal customer is and what a visitor should do first. Then it lists the first screen, element by element, and tests exactly that.

Seven visitors, five seconds

Each visitor sees only the first screen, has not scrolled and knows nothing else about the company. Each says what it thinks the company does, who it is for, whether it stays or leaves and why, and one concrete change that would keep it. None of them sees another's answer.

• 01The buyer in a hurryReady to buy today. Wants to see the offer and the next step at once.
• 02The phone userThumb on the screen. Judges what fits and what can be tapped.
• 03The skepticHas been burned before. Looks for proof: real names, reviews, clear terms.
• 04The price hunterWants to know roughly what it costs, or who it is priced for.
• 05The strangerNever heard of you. Leaves when jargon replaces a plain sentence.
• 06The competitorRuns a similar business. Says what is generic and what is different.
• 07Your target customerYour ideal customer. Stays if the page clearly speaks to them.

The verdict

It counts how many understood the offer (and how many partly), how many stayed, and the main reason people left, quoted from a visitor. Then it names the one element that cost the most visitors: the headline, the subheading, the button, the image or the clutter.

Five new tops

Five new versions of the top of the page, each with a different angle: the outcome, the customer named, the problem, the proof and the plain description. A headline of at most ten words, a subheading of at most 20 and a button of at most four. Only your facts are used, and a version that needs facts you have not given is marked "needs your facts" and left out of the vote. The visitors vote blind, and you get the votes and a recommended winner. You can pick another.

The fix list

At most six fixes, most important first. The first is always for the element that cost the most visitors, and each is tied to the visitor who raised it, with a phone view fix if the phone user left. Then it asks whether to run the seven visitors again on the winning version, one more round at most.